Branding encompasses a wide range of things and is the essence of your business. Even if you don’t have a visual style or identity in place, you still have a brand. You begin building that brand the second you start marketing yourself, working with clients and developing your services and packages.Read More
Branding is a buzzword that has been used a lot, especially in the online business world. You know it’s important, you know it will help you achieve your goals, but you’re not sure when you need it or when you need to re-design.
There are a few ways to tell when your brand is no longer effective and outdated and it’s time to invest in a new one.Read More
So you’ve decided you want to hire a designer for your project. You’re so excited about your ideas but a little nervous about finding the right designer to work on it. There are handfuls of amazing designers available to work on your project, but how do you know if they’re right for you? Here are a few ways to know if they’re right for you:Read More
If you're creating a logo for yourself, this post is a must read. Creating an effective brand that represents what you do and attracts the right clients can be tricky. Often times new businesses will go the DIY route, which is okay when you're testing your idea or trying to see if your business is even viable. Before you DIY your logo, read what some common mistakes are and how to fix them.Read More
Colour is one of the most important aspects of design. It connects our feelings in a personal and memorable way. This makes them a powerful tool that can be utilized in every area of design, including your brand. The colours that you choose for your brand must have a purpose, meaning to their use, and attract your ideal clients.Read More