Allison schmidt photography branding + squarespace website design
Allison Schmidt specalizes in pet and show dog photography that captures your pet’s true personality and unique edge. Our objective for the brand was to create an eye-catching brand that establishes Allison’s expertise, positions Allison as an expert in her field, and be known for her one-of-a-kind imagery and work.
Allison’s strength lies in capturing the unique personality and beauty of every dog. Her experience with show dogs gives her an edge and allows her clients to feel comfortable with how their dog is placed in the photographs. Allisons background in architecture also helps establish her artisitc edge.
LOGO & COLOURS
Modern, clean and simple design was mentioned throughout the branding questionnaire, and mood board images. This was especially present in the mood board portion of the process. This branding concept is simple, modern and sleek to its core.
There are modern colours introduced throughout the brand, most notably the dark greenish blue, with pops of green and teal throughout. There are a number of neutrals also included to help balance out the colourful other options.
Type, Patterns & Design Materials
The type is a both simple and modern. The roundedness of the corners allows it to have more of a fun and playful feel, which was noted as important when going through the brand foundation process. Because Allison's business is focused on pets, it was also important to bring that relaxed, fun and playful feel without sacrificing the integrity of the brand.
Two patterns are included in the brand, and you can see them come into play in the branding materials. The first one is a more playful, fun pattern related directly to the clients you serve with the paw prints, ribbons and trophies. The second one incorporates that geometric look and feel from the brand board. This can be used in custom tape for your packaging.
For Allison we chose to design social media graphic templates, custom packaging (packing tape, notecards and tags) and business cards as her marketing materials.
Squarespace Website Design
I loved being able to play with the brand we created and infuse it into the new site. We ended up using the geometric pattern a lot here, whereas most of the printed marketing materials used a lot of the other pattern, which is a great balance and will compliment each other nicely.
Overall, the main goal of the site was to showcase the beautiful photography, and guide the reader through the website in a natural way. There are calls to action on each and every page of the website, always giving them the next step to take.
SUMMARY & WRAP-UP
Keeping their ideal client in mind, we developed brand strategy, a new look that resonates well with their ideal client, and a fully-functional Squarespace website.
Branding, print materials, social media templates, business cards, welcome guide, and Squarespace website