Dr. Stephanie Moody branding + squarespace website design
Dr. Stephanie Moody is creating a community for women to come and learn about health and wellness for their families, themselves as they go through pregnancy, postpartum and life with children. Our main goal for the brand was to establish a visual design that was modern, organic, honest and trustworthy. Stephanie is highly educated in chiropractic care for pre and postpartum and young children. She wanted her brand to speak to this expertise, and become a resource for any expecting mama, but also attract and appeal to the modern, holistic woman.
LOGO, COLOURS & PATTERN
Growth was a concept that really represents Stephanie's business and brand. The way the woman is growing as her body adjusts to the new baby, the baby growing and developing, and then birth as they continue to grow etc.
Her focus on food and healthy living also reinforces this idea of growth, the food grows from the earth, your body grows because of the food. Using this idea, the leaf became an important symbol in the logo, submark and icons. The three leafs represent Stephanie the care provider, the mother and the child.
They type selected was a clean modern font, mixed in with a more traditional, trustworthy font in the marketing materials. Keeping with the mood board, there were a lot of neutrals and beautiful earthy colors that align with the organic values of the brand. I used a deep green paired with some light pinks and other natural colors to balance it out.
squarespace website design
Stephanie has tons of resources, articles, information and recipes for her audience. Our biggest concern was creating a website that was able to deliver these resources in an easy to navigate way, without overwhelming the user.
We transferred Stephanie's site over to Squarespace from Wordpress to allow her to easily update the information. Stephanie was concerned about ease of use, and being able to update frequently herself without any help. Squarespace was the perfect solution for this!
To organize the information we categorized all of her articles, created different sections within the website, and utilized lots of summary blocks to display the information.
SUMMARY & WRAP-UP
Through the design and research process we created a modern, organic, trustworthy brand for Dr. Stephanie Moody. We trasnferred this well-rounded brand to a custom Squarespace website, displaying all of her resources in an easy to understand way.
Branding, print materials, custom PDF design, business cards, Squarespace website design, Wordpress migration to Squarespace