Branding Refresh for Kajio Perfumery

 
 Kajio Branding Refresh Design on Little Dot Creative
 Kajio Branding Refresh Design on Little Dot Creative
 

Branding Refresh for Kajio Perfumery

The idea of mindful meditation has really caught on. However, oftentimes people think you need to sit in a quiet room or listen to guided meditations, chant etc.

Kajio breaks down the mindful meditation into a this down into a three-step process, providing handcrafted products for meditation, massage and mindfulness. Allowing them to include these products into their routine so they can reap the benefits without the hassle.

Kajio is exclusively focussed on meditation, massage and mindfulness. The other companies try to be a bit of everything and offer skin care, anti aging etc. But Kajio is more narrow in its approach of wellbeing through its three-step system for wellness to guide its users so they don’t get overwhelmed.


 
 Kajio Branding Refresh Design on Little Dot Creative
 Kajio Branding Refresh Design on Little Dot Creative
 Kajio Branding Refresh Design on Little Dot Creative
 

LOGO & COLOURS

Kaitlin emailed me wanting a branding refresh, as she has a logo that she still liked, but none of the other branding pieces to go with it like a color palette, patterns or fonts. 

Expanding on the main logo, I created a submark acting as a secondary logo. It will often be used throughout the marketing materials as a supporting design element, helping to build brand recognition.

The colour palette includes a lot of neutrals and soft colours as minimalism and the sense of calm is important for the brand integrity.


 
 Kajio Branding Refresh Design on Little Dot Creative
 Kajio Branding Refresh Design on Little Dot Creative

Type, Patterns & Design Materials

Typography is very important to have in your brand standards, as it is one of the main ways to ensure cohesiveness and consistency. The type chosen for the brand emulate the modern, minimalist feel. It was important to choose a type that was soft feeling and portrayed a sense of calm.

Three patterns were created for the brand based on the three product lines that Kajio carries: energizing, calming and balancing.

For the balancing pattern, I used the idea of stars aligning, things in life balancing each other out. For the energizing pattern, I used the idea of having a burst of energy after using the product. The idea of the circles bursting. also a very slight reference to fireworks (bursting with energy). For the calming pattern, I used the idea of waves and water. The sound of the ocean is a calming sound.

Included in this project was three marketing materials to help elevate Kajio as a brand. We chose business cards, notecards for online orders, and new product labels to help showcase the new brand.

Brand Photography

As a way to elevate Kajio as a professional brand, we worked with ME + You Studios (my second company) to create some custom brand images, and updated product photos to showcase the new labels. 

 
Kajio_Brand-5.jpg

SUMMARY & WRAP-UP

After doing a some brand strategy, and digging deep into Kajio's ideal client, we did a brand refresh that built out her exsisting brand into something clean, cohesive and professional.

SERVICES PROVIDED

Branding refresh, product labels, print materials, social media templates and business cards.