mjay photography || branding + website design
Michelle is a Calgary lifestyle, branding and interiors photographer. She started this venture in early 2017, and needed to build her brand from the ground up! We started work with a branding questionnaire that all my clients fill out to determine their brand buzz words, ideal client and overall brand foundation.
LOGO, COLOURS & PATTERN
Michelle's brand buzz words featured: modern, playful, friendly, clean, fresh and unique.
We used these brand words to build the design, color palette and patterns. Black and white are the main colors of the brand, but a deep navy blue, and the pop of teal add a little contrast and pop of interest.
The logo showcases a clean modern font, and is based off simplicity. Minimalism and modernism were a big part of both her mood board and questionnaire, so it was important to include these aspects in her brand.
The two patterns were one of the funnest parts of the design! These hand drawn crosses and triangles add a friendly, playful tone to the brand and also infuse the modern look.
We came up with some fun, cute sayings that align with her brand perfectly. These will be given to each client when their photos are delivered, with a simple thank you note written.
SQUARESPACE WEBSITE AND E-COMMERCE SET-UP
Michelle needed a website that was simple to update, allowed her to set up a shop for selling her prints, and showcased her beautiful work. We took the clean, modern design of her brand and infused it into her website.
Her Squarespace website features a simple navigation, large photo showcases (because her work is seriously beautiful), and much more content to help her clients understand her process and pricing.
Branding, color palettes, patterns, print materials, social media images, full Squarespace website design, set-up of e-commerce