Get the most out of your squarespace website
Squarespace has come a long way in the two years I have been using it. They are constantly adding better functionality, unique features, and new apps to integrate your website easier.
While Squarespace may be a templated website, that doesn't mean that you can't have a unique design, or have some of the same functionality as a WordPress website. You just have to open your mind to solving the problem in a different way, and looking for unique ways to make your website stand out.
Get the most out of your squarespace website by doing some of these unconventional website tricks below:
Add a booking page
Setting up a meeting has never been easier with booking apps like Acuity, Calendly or Book.me. You no longer have to send emails back and forth finding the best time for you and your client, or worrying about time zones if you're an online business. With Squarespace, you can add these apps right into any page using the code block. Your clients won't ever have to leave your website giving them a more streamlined, and branded experience.
Add a Password protected section
The options for this are endless! This could be a resource vault for clients or newsletter subscribers, you could send your photography clients their galleries through your website, or host client projects, or have a resource/brand area for you VAs or other contractors. Think access to color codes, logos, process videos, branding templates, client communication templates etc.
Add custom CSS
This one will make the most impact on your website, but also requires a little more technical skill. Custom CSS is a great way to add some customization to your website and make it stand out against other Squarespace sites. You can change the look of form blocks, add a pattern to your footer, change the look of buttons, style your Instagram block etc. The options are endless.
Survey Page or Client feedback form
Link up your survey right on your site using the form block and linking it to Google Drive. That way your readers, audience and clients are re-directed back to your website keeping the brand experience consistent.
OR think about sending that feedback form to your clients through your website. When you wrap up a project, or even start the project with an info form, put it on your website instead of using a third party app like Survey Monkey or even Google Forms.
Add a custom font
Make your website stand out from all the rest by adding in a custom font. If you have an Adobe Creative Cloud subscription, you can link your Typekit account and add just about any Typekit font you want!
Or, if you have a custom brand font you have been using, you can add that to your CSS files and use it for body copy, or headings all over your website.
Customize your 404 page
If a link is broken on your site, your viewer automatically gets re-directed to the 404 page. Did you know you can customise this page in Squarespace? Instead of simply telling the reader that they found a broken link, make the page work for you! Add in a newsletter subscription box, a link to your social channels, or a form to sign up for your upcoming workshops. Pretty much add anything you want to make the page more interesting.
Think outside the box
Just because there isn't a fancy plug in, or something looks like it is beyond a simple website feature, doesn't mean it can't be done in Squarespace! You just have to think outside of the box a little bit and imagine another solution.
For example: hosting client files on their own password protected page. Having a brand library for your employees, or external partners. Or even as simple as hooking up convertkit (hint: Mailchimp may have their own block in Squarespace) but that doesn't mean you need to use them as your email provider. There are a bunch of workarounds for any mail provider.
Hire a designer
While Squarespace is a great option for new business owners as it is easy to setup and get started, it can be a little too mainstream for more established business owners. You need something as unique as you, not just another website that looks like the hundred others using the same Squarespace template.
That's where hiring a designer comes in handy! They can help you take your plain, templated website and transform it into something unique for you and your business. Your website is an extension of your business, and is the perfect opportunity to tie all of your branding items together (color, photography, patterns, type etc.)
Out of all of your marketing materials, your website is the most important, so why not hire someone to make sure it stands out?
Squarespace may get some flack for being a template solution, but because of it's ease of use, and simple interface it's a win for any business owner in my books.
Just like with any tool, you have to know how to use it properly in order to take full advantage of its features. Using my tips about how to get the most out of your squarespace website will help put you above the rest, and ensure you're using the tool to it's full potential!