Giving feedback to a designer can be a hard for those who have never worked with a designer, or don't know how to articulate using designer words (which is 100% of my clients, you're not alone and don't need to know how to use designer terms anyway).
This is something my clients have struggled with, they don't know how to say something is working really well or not working at all because they're not equipt with the jargon my industry uses every day.
But that's okay! You don't have to learn a whole new industry to work with a designer. This post is to help you provide actionable, resourceful, and clear feedback for any designer you're working with.
What to Do
Do view everything in the eyes of your ideal client
This has to be the root of every decision you make, especially about your brand. What does your ideal client think of it? What would they change? Or add?
Do tell us what you DO like
This is just as important as what you don’t like. Or rather, what your ideal client likes. This can help us understand the parts, elements or pieces to infuse into the parts you’re not so fond of.
Do define or figure out what you want BEFORE hand.
Most of the onboarding process and initial questionnaire is surrounding the research and brand foundation part. We ask a lot of questions and get to the root of your business so we can develop it into a visual piece.
What we can’t do, is define your ideal audience, determine your business goals, or the vision you have, or come up with your service packages. The more you are able to develop this on your own, the better your brand will be. The more focused you are when we start, the longer your brand will last.
Do answer the why
Why don’t you like this piece. Why do you like this one? Why do you want to change the color to this? They why is so important in figuring out what changes should be made and what shouldn’t be. To make this even more effective, frame everything in the mind of your ideal client. Saying things like: "The blue in this isn't something my ideal client would resonate with" vs. "I don't like that blue" is much more effective.
What not to do
Don’t over control
Written and verbal feedback is awesome. Drawn out sketches or illustrator mock-ups? Not cool. It’s the designer's job to answer questions and pull out the answer to the issues you’re having. You don’t need to know the exact term, or what to do to fix the design.
You just have to know what isn’t working for it. For example: it feels to cluttered. The designer would then know to simplify it, add more space and take out some elements.
Don’t forget, we’re on your team and want this project to be beautiful too!
We are always on your team, cheering your business on from the sidelines. We want this project to be just as perfect and beautiful as you do. So don’t hesitate to speak up, voice your concerns, or even yell from the rooftops how much you love it!
Don't forget your ideal client is #1
They are the bread and butter of your business. Keeping them out of your decisions, or not framing your decisions around them will likely cause a re-design for you in the upcoming year. Or result in a brand new design that doesn't resonate with the people you are trying to reach. Your ideal client is your #1, make sure you keep them front and centre through the design phase.