Brand design for Making Home Base

Brand design for Making Home Base

Every client that works with me not only gets a unique and custom visual identity but also a system for how the elements work together and support each other. 

The best part of the branding process is building it out into their collateral items to create a cohesive and consistent look that not only makes them look more professional, but also makes it easier for them to use the brand after our time together. 

Today I'm revealing Making Home Base's new brand. This was a fun one for me as I also love home decor and DIY projects, just like Chelsea showcases on her blog. I'm excited to share the design process for her brand and give you a behind the scenes look at how I tackle branding projects.

My #1 business tool

My #1 business tool

I don’t like to do what everyone else does. From a young age I was fiercely independent and I wanted to feed myself long before I was ready, and dress myself in whatever way I saw fit (which was more times than not meant inside out and backwards clothing).

What does this have to do with my #1 business tool?  I like going against the grain, I like finding those small gems that no one else has discovered yet. Because of that, I searched high and low for a social media scheduling tool that I liked. 

5 elements that make an effective website

5 elements that make an effective website

Websites have a lot of moving parts, and there are different areas you need to consider before beginning the design phase. Your website is made up of content, photos, and graphic elements to keep the reader interested and complete whatever your main action is (whether that’s list building, booking a service or following you on social media). 

There are 5 main elements that every effective website needs.

Understanding branding (what is and what it's not)

Understanding branding (what is and what it's not)

Branding encompasses a wide range of things and is the essence of your business. Even if you don’t have a visual style or identity in place, you still have a brand. You begin building that brand the second you start marketing yourself, working with clients and developing your services and packages. 

Why you need to hire a designer for your website

Why you need to hire a designer for your website

As a business owner, I completely understand that money is tight. There are a lot of things you need to invest in, and deciding where to put your money and energy can be a tough choice. Some areas you’re going to have to do it yourself but your branding and website are NOT one of those areas. 

Some think an alternative to this would be to have a designer create a brand for you, and then you DIY the website using Squarespace or a pre-made Wordpress template. Sounds like a great compromise right? 

Hiring someone to take over both areas is so important and here's why.