The internet is one of my happy places, and there are so many great things that are shared, posted, written etc. on a weekly basis. I want to share things that have resonated or connected with me each week.
Since starting this business full-time, I've been struggling with feelings of imposter syndrome. I'm quickly learning that it's very common in the online world, and every business owner feels it. I've included a few links that have been helping me, and will help you too if you're struggling.
Grab your coffee and click through!
Sometimes you just don’t want to do the work. Use this ten-minute technique, it will change your life.
Small acts can make someone's day.
5 things to consider before hiring a designer.
I’m working my way through Caitlin Bacher’s Bossy Biz Social Media course and it is a goldmine! So excited to implement her strategies.
This post by Olivia about imposter syndrome. If you're going to read anything, read this. I’ve been full time for about four weeks now, and I feel this every single day. It’s so refreshing and supportive to hear that everyone else feels this way.
Amanda Genther outlined exactly what she did to build her e-course. This was an amazing in-depth look at her process! I highly recommend bookmarking for later if you're not launching anything yet.
Have you seen the Blog Market? They have awesome articles and resources for everything blogging related.
Do you ever feel like the online world is a clique, and you’re on the outside? I’ve been there too. Read this.
If you’re suffering from imposter syndrome or are having trouble communicating why people should hire you, read this.
Squarespace has come a long way even in the two years I have been using it. They are constantly adding functionality, unique features to make your life easier, and adding new apps to integrate with each other.
While Squarespace may be a templated website, that doesn't mean that you can't have a unique design, or have some of the same functionality as a wordpress website. You just have to open your mind to solving the problem in a different way, and looking for unique things to make your website stand out.
Your website is one of the most important, if not the most important marketing piece you own. It is the home-base, virtual storefront of your business. As a result of that, you need to make sure it is working for you, and is inline with your business.
As a web designer, and avid internet user (I can't tell you how much I read and absorb random, amazing things on the interwebs!) I am online A LOT. As a result, I see a lot of websites on a daily basis. There are website mistakes I see on a consistent basis and it makes me want to bang my head against the wall! These mistakes are such easy fixes that can improve your website experience time a gabillion (that's a real stat by the way).
Review these seven website mistakes you're making, and put in your calendar to fix one of these a week. In just a short time, you will be on your way to a more profitable, and strategic website.
As creatives we go through the ebbs and flows of inspiration. Sometimes it hits us like waves and we’re overwhelmed with all the great ideas. And other days it’s completely serene, with no wave in sight.
I have been struggling a lot this past month, especially when it comes to being focused and staying motivated. Some days I just can’t do a single thing, and i’m lucky if I cross off even one thing on my to-do list.
So how do you stay motivated and continue working on your business when all you want to do is watch Netflix or read a book?
Every client that works with me not only gets a unique and custom visual identity but also a system for how the elements work together and support each other.
The best part of the branding process is building it out into their collateral items to create a cohesive and consistent look that not only makes them look more professional, but also makes it easier for them to use the brand after our time together.
Today I'm revealing Making Home Base's new brand. This was a fun one for me as I also love home decor and DIY projects, just like Chelsea showcases on her blog. I'm excited to share the design process for her brand and give you a behind the scenes look at how I tackle branding projects.
I don’t like to do what everyone else does. From a young age I was fiercely independent and I wanted to feed myself long before I was ready, and dress myself in whatever way I saw fit (which was more times than not meant inside out and backwards clothing).
What does this have to do with my #1 business tool? I like going against the grain, I like finding those small gems that no one else has discovered yet. Because of that, I searched high and low for a social media scheduling tool that I liked.
Websites have a lot of moving parts, and there are different areas you need to consider before beginning the design phase. Your website is made up of content, photos, and graphic elements to keep the reader interested and complete whatever your main action is (whether that’s list building, booking a service or following you on social media).
There are 5 main elements that every effective website needs.
Branding encompasses a wide range of things and is the essence of your business. Even if you don’t have a visual style or identity in place, you still have a brand. You begin building that brand the second you start marketing yourself, working with clients and developing your services and packages.
As a business owner, I completely understand that money is tight. There are a lot of things you need to invest in, and deciding where to put your money and energy can be a tough choice. Some areas you’re going to have to do it yourself but your branding and website are NOT one of those areas.
Some think an alternative to this would be to have a designer create a brand for you, and then you DIY the website using Squarespace or a pre-made Wordpress template. Sounds like a great compromise right?
Hiring someone to take over both areas is so important and here's why.
Branding is a buzzword that has been used a lot, especially in the online business world. You know it’s important, you know it will help you achieve your goals, but you’re not sure when you need it or when you need to re-design.
There are a few ways to tell when your brand is no longer effective and outdated and it’s time to invest in a new one.
When your website isn’t working for you, often times people just throw in the hat and think that a whole new website is the answer. But sometimes that’s not the most effective or economical choice.
An effective website needs to have a whole list of requirements. A lot of these are small changes you can implement on your website right now to start booking more clients