As a business owner, I completely understand that money is tight. There are a lot of things you need to invest in, and deciding where to put your money and energy can be a tough choice. Some areas you’re going to have to do it yourself but your branding and website are NOT one of those areas.
Some think an alternative to this would be to have a designer create a brand for you, and then you DIY the website using Squarespace or a pre-made Wordpress template. Sounds like a great compromise right?
Hiring someone to take over both areas is so important!
If you use the same designer for both projects, you get a few added benefits. The designer already knows your brand because they made it from scratch for you. You won’t be wasting time bringing someone else up to speed on who you are, what your brand represents and who your ideal customers are.
Which means the timeline will likely be smaller. Meaning you get a fully functional website faster and the faster your virtual storefront is open, the faster you can make money.
WHY ITS IMPORTANT TO HIRE A DESIGNER FOR YOUR WEBSITE
Why you shouldn’t DIY it
All the basic design principles like typography, spacing or colour theory are still used in web design. It’s just a different medium.
Using Squarespace as a platform is a great base. The templates are a great start and they are all aesthetically pleasing.
But your business is unique and should be treated as such. You don’t want a cookie-cutter option for your branding, so why would you want that for your website? Your new brand should be integrated with your site, bringing in your personality.
Hiring a designer to do your website means having custom graphics all over your site. A designer can help you with creating icons, graphics and images to include all over your site. You won't have to spend time playing around in Canva or Photoshop trying to create them yourself using the brand guide your designer gave you.
Having those custom graphics created for your site helps take away that cookie-cutter look and allows the personality of your business to shine through.
Time is one of the most valuable commodities. As a small business owner, we never have enough of it. Our to-do lists are consistently longer than the time we have to do things. Spend that valuable time doing more of what you love and growing your business.
It’s not all about the design, it has to be functional too.
Your website isn’t just about being pretty and looking good. It has to be functional so that your audience can find the information they’re looking for and book you faster.
I have seen hundreds of websites over the course of my career. I can’t tell you how many beautiful websites I’ve seen, but not all of them are functional. Information has to be easy to read, your audience needs to be guided through your site, and they MUST be able to find what they’re looking for. If they can’t do any of those things, they’re exiting out and not thinking twice about it. You don’t want to be losing out on sales, so these things are extremely important.
Making something functional is one of the hardest parts in the design process. A lot of people are able to do it, and the key is to find that designer that can balance functionality and good design.
One of the biggest lessons I learned throughout my degree program was about usability. Because I was taking a degree in Information Design, we often started with discussing how our solution was going to be functional. We then moved into deciding how we were going to make design changes to achieve those goals.
For most people the main goal of your website is to make more money (whether that’s more client bookings, or selling more product). But in order to do that, your website has to lead your reader through that process, showing them every bit of information they need, and asking them to do the things you want them to.
But I could really do it myself.
Sure you could do it yourself. You could also do your logo yourself, change the oil in your car, install a dishwasher, or build a house if you wanted. But do you do all those things? Or do you hire professionals that do those things every day, and are able to deliver you the results you want?
Just like with your branding, you could spend countless hours trying to do it yourself. Or you could spend that valuable time doing something you love, growing your business or planning your launch. Your time is valuable, and you don’t want to spend it doing things you don’t really enjoy.
Your website is another one of your branding pieces (just like your business card, welcome package, social media templates, etc.). But it is the most important branding piece you will ever invest in. It’s the storefront of your business and is one of the first things your audience is going to see. Make that impression a strong one.
DIY can save you money, but it will likely cost you more money in the long run. Hiring a professional will cost you money upfront, but it allows you to get a return on your investment sooner.
There are a ton of platforms available that allow you to create websites. And while they are great choices for small business owners, you should still hire a professional to make sure it aligns with your brand and sells your services.
Do it right the first time and invest in someone who can give you the whole package so you can spend time growing your business and doing the stuff you LOVE.
Want more time doing what you love and less time trying to design branding and a website? I can help with that, check out my branding and website package here.