hearts + confetti
This was a conceptualization project for Hearts + Confetti, a non-traditional wedding blog featuring real couples and real weddings.
The foundation of the brand included buzzwords like fun, whimsical, celebration and colourful. There are tons of wedding blogs in a very saturated market, and this blog was meant to stand out in that market. Each post would feature a whimsical celebration from real couples and real weddings (no styled shoots for this one).
Logo, Colours & Pattern
The logo, pattern and colours were all chosen to represent the fun, whimsical and colourful brand needed. Hearts + Confetti was typeset in all lowercase letters to allow the brand to be a little more playful. I chose a mix of a fun, sans-serif font with a whimsical script font. Circles were chosen as the pattern to represent confetti, and were incorporated into the logo to create the celebration feel.
Branding, colour palette, typography, print materials