Making home base
Chelsea is a home decor and DIY blogger, and was in need of a new brand. She had created a few different logos throughout her blogging career, and was ready for a consistent, fun, nautical brand that represented her.
After filling out the branding questionnaire, the words that truly represented her blog were relaxed, real, fun, approachable, trustworthy, authority. She loves the coastal look and bringing some textures into her home projects, so we were sure to include that in her brand.
Logo, Colours & Pattern
Because of the buzz words she chose, we went with more structured fonts to be paired with more fun, relaxed and approachable fonts. The stronger type conveys authority and trust. The other fonts convey a more relaxed and real feel.
Chelsea really wanted to include some icons in her new brand, and I loved that idea so much that I included them in the first logo.
Simplicity was key in designing these, I didn’t want to overcomplicate things. I also wanted to make sure that we can build out the brand into other areas such as the website and social media.
Summary & Wrap up
Each branding package includes a number of collateral items to help build the brand out. (it's also one of my favourite steps). Chelsea chose a new email opt-in, some images to help promote that opt-in and new email course she is releasing, as well as some blog post and social media templates.
Branding, colour palette, brand board, workbook, social media images, e-book design, website elements