YYC workshop

branding & bubbly

 

Do you struggle to create visuals that resonate with your audience? Can you identify your top three brand values? Storytelling and creating visuals are important, even imperative, to crafting a New York Times Best Seller type of story for your brand.

Join Brittany from Bourbon & Honey and me for a fun night of storytelling, visual branding and BUBBLY!

Whether you are brand spanking new business in the throes of building a solid brand or a growing business that needs to take branding and marketing to the next level, this workshop will provide you with the foundational knowledge of brand storytelling and practical experience to create amazing visuals to elevate your brand.

Brittany will be talking about brand storytelling, understanding your brand’s values, how you discover your audience and how to put it all together.

I will cover the basics of branding and how to translate brand values into compelling visuals that connect and inspire.


why it matters:

  • If you hear information, you’ll remember 10% of it 3 days later. If you see that same information, you’ll remember 65% of it 3 days later. (Source)

  • There were 700 million monthly active Instagram users in April 2017. (Source)

  • 63% of online shoppers believe a high-quality product image is more important than product info. (Source)
  • Including an image in your article will reward you with 94% more views. (Source)

You will learn:

  • why using stories in your marketing in important
  • how to determine the values that form your story
  • how to find your ideal audience
  • how to put together a winning elevator pitch
  • how to create compelling visuals that tell your brand’s story

This is not a simple come-and-learn workshop.

Oh no. Brittany and I will be providing tons of actionable tips, tools and worksheets to set you up to take charge of your brand and connect with your audience. (Aka those people who are gonna buy from you.)

We will also have some treats from some local businesses for attendees. Oh, and the bubbly is on us.

The workshop is open is both product and service-based businesses.

You have a story. Let us help you tell it.


Info & tickets

DATE: June 28, 2017

TIME: 7:00-9:00 PM

LOCATION: Greater Goods


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