Branding + Squarespace Website Design for Melissa Dawn Designs
Melissa Dawn Designs Branding + Squarespace Website Design
Melissa Dawn Designs specializes in planning and coordinating gorgeous parties that will live in the hearts and minds of your guests for years to come. Her focus is to create a space for her clients to celebrate life’s moments. To truly enjoy the moment without worrying about whether the food has been replenished, what time the cake needs to be picked up or how to manage all the entertainment.
Melissa values connecting with other people, and takes the time to get to know her clients so she can infuse personal touches throughout their event, making it special for each and every client. Parties bring communities together and allow connection between people. Melissa believes that joy is the greatest gift you can give, and that is her mission with every client.
Together we worked on branding + Squarespace website design for her new event planning business! She also worked with Brittany from Bourbon & Honey for her website content and the amazing ladies at Substance for her brand photography.
LOGO & COLOURS
The values that were present throughout all the homework and consultation were romantic, joy and thoughtful. This is displayed through the simple but modern type mixed with a more romantic “m” acting as the signature to your brand.
This design would appeal very well to her ideal client as it aligns very well to the light, airy feel, while looking very polished and professional. The submark is used as a secondary logo, and often times a design element in marketing materials. It is used to support the brand.
The “M” in both the main logo and submark portrays the “Melissa Touch”, your signature style on each and every event. Because you infuse personality and those personal touches, I picture this “M” submark as the stamp of approval, or personal touch stamp on each event.
Type, Patterns & Design Materials
The colour palette was pulled directly from the mood board, especially the one with the mixed paint and florals from the teepee. These colours have a very inviting, romantic, light, airy and joyous feeling to them.Because some of the other brand elements lean more to the romantic side of the brand, I wanted the joy to come through the colours chosen. Your colour palette has a mix of strong, accent colours, and lighter more neutral colours to balance everything out.
Orange means friendliness and is used only as an accent colour, very sparingly as you’ll see in some of the examples. Shades of purple have a hint of romanticism and luxury. Pink represents happy and playful (all connected to joy as well)
Patterns are a way to add texture and depth to your brand and marketing materials. Each of these patterns can be mixed with the colour palette, layered upon of different colours or photos to bring texture and depth to the brand and marketing materials.
For the type I have mixed a more traditional serif font, with a more modern, simple with clean lines font. The Filson was chosen because of it’s clean, simple, nature. It has amazing details in some of the letters like the loop in an “r” or the swoosh of the bottom of the “t”. These all translate really well from your brand values. The HK Serif was chosen because it has that more traditional, trustworthy, and romantic feel to it. It will be used for both headlines in some cases as well as your main paragraph text.
Squarespace Website Design
To finish up our project we created a simple, sleek and modern website to showcase Melissa and her work. We combined all of her brand elements to create a website that was effective, leading the visitor through each page, showcasing her beautiful brand photography, and converting and connecting people through her new website copy.
SUMMARY & WRAP-UP
Keeping their ideal client in mind, we developed brand strategy, a new look that resonates well with their ideal client, and a fully-functional Squarespace website.
Branding, print materials, business cards, welcome guide, and Squarespace website