My #1 business tool
Note: This post is in no way sponsored by Buffer. All opinions are my own, and I wouldn’t be sharing this if I didn’t feel like it would benefit you.
I don’t like to do what everyone else does. From a young age I was fiercely independent and I wanted to feed myself long before I was ready, and dress myself in whatever way I saw fit (which was more times than not meant inside out and backwards clothing).
What does this have to do with my #1 business tool? I like going against the grain, I like finding those small gems that no one else has discovered yet. Because of that, I searched high and low for a social media scheduling tool that I liked.
I had used Hootsuite at a past job and hated it. It wasn’t intuitive to me, it was clunky and it didn’t have the features I wanted. We upgraded to Sprout Social while I was still there, and I fell in love! The interface was amazing, it was intuitive and it had most of the features I needed. But it came with a huge price tag, something I wasn’t ready to pay as a small business owner.
I kept searching for a scheduling tool, trying out tweet deck, post planner and many others. I went like 5 pages deep into google looking for that perfect app that would make my life easier.
I had tried buffer before but didn’t love it. There was something about the interface that just irked me. As a designer, the interface needs to be on point or else I'm gone.
But after trying about 5 other apps, I’ve decided to come back to buffer and here’s why:
I LOVE that you can be on any webpage, and use the chrome extension. It automatically shortens the link for you and allows you to schedule the tweet right there (or add to your queue) without having to leave the website! This was a game changer for me. None of the other apps I tried out allowed you to do that. I don’t have the time to open another tab, write the tweet and schedule and then go back to the original website. It adds at least 10 minutes that I don’t have, and to be honest, I just don’t do it, therefore neglecting twitter and not building my audience.
Comes up with your optimal times
Small business owners are short on time. We wear a hundred different hats every single day and simply don’t have the time to do everything, including trying to figure out times to post. With the click of a button, you can add your content into the queue and buffer will post it at the next available optimal time. No thinking necessary!
I started out using the basic, free plan. It’s a great way to get started and just test out the application to see if it’s right for you. They’re next plan up is called the awesome plan and it’s only $10/month. The bonus of this one is that you can add 100 items into a queue to schedule. For me that’s about a months worth of content. It’s also a huge time saver because I can set aside a few hours a month to load up the queue and then forget about it until next month. With the free plan you only get 10 items, which means I would need to schedule stuff every week, which again I don’t have the time or patience for.
The awesome plan also allows you to use their calendar feature. Which for a visual person like me is amazing! I can easily see what’s being posted on what day, how many times, and where there are gaps so I fix it if I need to.
Easy to re-schedule
For blog posts I like to put out a few tweets at various intervals to increase my views on the content. With buffer it’s super easy to power schedule your content for a different days and times. You can also go into the analytics section of the app and re-buffer something putting it back into the queue.
If you’re looking to make your life easier, I urge you to consider using buffer as your social media management tool. What do you use currently for you social media management?
Again, this post is in no way sponsored by Buffer. All opinions are my own, and I am sharing this because I think it would help other business owners like you.