Your website is one of the most important, if not the most important marketing piece you own. It is the home-base, virtual storefront of your business. As a result of that, you need to make sure it is working for you, and is inline with your business.
As a web designer, and avid internet user (I can't tell you how much I read and absorb random, amazing things on the interwebs!) I am online A LOT. As a result, I see a lot of websites on a daily basis. There are website mistakes I see on a consistent basis and it makes me want to bang my head against the wall! These mistakes are such easy fixes that can improve your website experience time a gabillion (that's a real stat by the way).
Review these seven website mistakes you're making, and put in your calendar to fix one of these a week. In just a short time, you will be on your way to a more profitable, and strategic website.Read More
Websites have a lot of moving parts, and there are different areas you need to consider before beginning the design phase. Your website is made up of content, photos, and graphic elements to keep the reader interested and complete whatever your main action is (whether that’s list building, booking a service or following you on social media).
There are 5 main elements that every effective website needs.Read More
As a business owner, I completely understand that money is tight. There are a lot of things you need to invest in, and deciding where to put your money and energy can be a tough choice. Some areas you’re going to have to do it yourself but your branding and website are NOT one of those areas.
Some think an alternative to this would be to have a designer create a brand for you, and then you DIY the website using Squarespace or a pre-made Wordpress template. Sounds like a great compromise right?
Hiring someone to take over both areas is so important and here's why.Read More
When your website isn’t working for you, often times people just throw in the hat and think that a whole new website is the answer. But sometimes that’s not the most effective or economical choice.
An effective website needs to have a whole list of requirements. A lot of these are small changes you can implement on your website right now to start booking more clientsRead More